You're spending lakhs on marketing but can't answer "What's actually working?" We build analytics and attribution systems that show you exactly which channels, campaigns, and touchpoints drive revenue—so you stop wasting money and start scaling what works.
Your marketing budget is flying blind. Here's what's silently burning your capital.
Your GA4 data is incomplete, your tracking is broken, and you're making decisions on faulty numbers.
You can't see how customers move from first touch to purchase — every touchpoint is a black box.
You're crediting the last click and ignoring the 8–12 touchpoints that actually built the sale.
Marketing data lives in one place, sales data in another. Nobody connects spend to actual revenue.
You know total spend and total returns — but can't tell which channel is profitable and which is a money pit.
Without proper attribution, CAC, LTV, and payback period are all guesswork — not strategy.
Without clear data, every budget meeting becomes a debate. You can't invest confidently in what works.
⚠️ Result? Companies waste 40–60% of their marketing budget because they can't attribute revenue to the right channels. Every rupee spent without attribution is a rupee gambled.
A proven 8-step system that transforms guesswork into a revenue intelligence engine.
Audit, clean, and structure your existing data. Fix broken tracking, eliminate duplicates, and establish a single source of truth for all marketing data.
Server-side tagging, enhanced conversions, cross-domain tracking, and event architecture that captures every meaningful user interaction.
Move beyond last-click. Implement the right attribution model for your business — linear, time-decay, position-based, or data-driven.
Connect your CRM to your marketing data. See exactly which campaigns, ads, and keywords generate actual closed revenue — not just leads.
Real-time executive dashboards showing ROAS, CAC, LTV, channel performance, and funnel metrics — tailored to your business model.
Statistical models that measure the incremental impact of each channel — including offline, brand, and organic that attribution can't capture.
Weekly analysis, anomaly detection, and proactive budget reallocation recommendations based on real revenue data.
Hands-on training for your marketing and leadership team to read dashboards, interpret attribution data, and make confident budget decisions.
Every system we build is engineered for revenue clarity — not vanity dashboards.
See the real return on every channel, campaign, and keyword — not inflated platform-reported metrics.
Know exactly which channels deserve more budget and which to cut — backed by revenue data, not gut feel.
Identify the 40–60% of spend that's not driving revenue and reallocate it to what performs.
Map the complete path from first touch to purchase — across devices, channels, and weeks of consideration.
One shared dashboard, one truth. Marketing proves impact, sales sees pipeline quality, leadership gets clarity.
Know your true CAC, LTV, payback period, and LTV:CAC ratio — by channel, campaign, and cohort.
Shift budget from low-performing to high-performing channels in real-time based on revenue attribution data.
Walk into every board meeting with hard revenue numbers tied directly to marketing investment.
We don't just set up dashboards. We engineer revenue intelligence systems.
End-to-end analytics infrastructure for data-driven growth.
GA4, GTM, server-side tagging, enhanced conversions, cross-domain tracking, and custom event architecture.
Multi-touch attribution implementation — first-click, linear, time-decay, position-based, or data-driven models.
Executive dashboards in Looker Studio, Tableau, or Power BI — real-time KPIs tailored to your business model.
Connect HubSpot, Salesforce, or Pipedrive to your marketing data to attribute actual closed revenue to campaigns.
Heatmaps, session recordings, funnel analysis, and A/B testing infrastructure to optimize conversion rates.
Statistical modeling to measure the incremental impact of each channel — including offline and brand campaigns.
Comprehensive audit of your current analytics setup — tracking gaps, data quality issues, and missed attribution opportunities.
Continuous monitoring, weekly reporting, anomaly detection, and proactive optimization of your analytics infrastructure.
Understanding the strengths and limitations of each model is critical for accurate revenue attribution.
How it works: 100% credit goes to the last touchpoint before conversion.
Best for: Simple funnels, single-channel businesses.
Limitation: Ignores all upper-funnel activity that built awareness and intent. Heavily biases toward branded search and retargeting.
How it works: 100% credit goes to the first touchpoint in the journey.
Best for: Understanding which channels drive awareness and top-of-funnel demand.
Limitation: Ignores all mid-funnel and bottom-funnel nurturing that actually closed the deal.
How it works: Equal credit distributed across all touchpoints.
Best for: Businesses where every interaction is equally valued in the journey.
Limitation: Doesn't account for the varying impact of different touchpoints.
How it works: More credit to touchpoints closer to conversion.
Best for: Long sales cycles, B2B, high-consideration purchases.
Limitation: Undervalues crucial awareness-building activities at the top of funnel.
How it works: 40% to first touch, 40% to last touch, 20% split among middle interactions.
Best for: Businesses that value both acquisition and conversion equally.
Limitation: Arbitrary weighting that may not reflect actual influence patterns.
How it works: Machine learning analyzes all conversion paths and assigns credit based on actual conversion probability.
Best for: Businesses with high data volume (1000+ conversions/month). The gold standard.
Limitation: Requires significant data volume. Results are a black box — harder to explain to stakeholders.
A systematic, transparent process with accountability at every phase.
Deep-dive into your current analytics, tracking gaps, data quality, and attribution accuracy to build a data-backed strategy.
Design your measurement framework, attribution model selection, dashboard architecture, and integration requirements.
Server-side tagging, GTM configuration, enhanced conversions, custom events, and cross-platform tracking deployment.
Implement your chosen attribution model, connect CRM data, and build the revenue attribution pipeline.
Custom executive dashboards with real-time KPIs, channel performance, funnel metrics, and revenue attribution views.
Rigorous QA of all tracking, attribution accuracy testing, dashboard validation, and data integrity verification.
Hands-on training for your team to read dashboards, interpret attribution data, and make confident budget decisions.
Weekly reporting, anomaly detection, budget reallocation recommendations, and continuous system refinement.
Stop tracking vanity metrics. These are the numbers that drive profitable growth.
True cost to acquire a paying customer — by channel, campaign, and cohort.
Revenue generated per rupee spent on advertising — the ultimate efficiency metric.
Total revenue a customer generates over their entire relationship with your business.
The health ratio of your business. Target 3:1 or higher for sustainable growth.
How quickly you recover your customer acquisition cost — critical for cash flow planning.
Exactly how much revenue each marketing channel is responsible for generating.
Conversion rate at every stage — visitor to lead, lead to MQL, MQL to SQL, SQL to customer.
What you're paying for each lead — broken down by source, campaign, and quality tier.
Average time from first touch to closed deal — by channel and customer segment.
Week-over-week and month-over-month performance trends to spot opportunities and threats early.
We choose the best tools for your needs — not the ones we're most comfortable with.
Event-based analytics, enhanced measurement, and predictive audiences
Server-side tagging, custom events, and conversion tracking
Custom dashboards, real-time reporting, and data blending
Enterprise-grade visualization and advanced analytics
Heatmaps, session recordings, and user behavior analysis
Customer data platform for unified tracking and data routing
Marketing data pipeline for automated reporting and ETL
Cloud data warehouse for advanced analytics and ML models
CRM integration for revenue attribution and pipeline analytics
Bespoke data connectors, webhooks, and automation scripts
Real numbers from real analytics projects. Data-first systems deliver measurable results.
Full attribution system that revealed 47% of ad spend was going to non-converting channels.
Multi-touch attribution revealed email was driving 3x more revenue than last-click showed.
CRM-connected attribution proved LinkedIn was generating 4x more revenue per lead than Google Ads.
Location-level attribution for 15 branches, enabling per-location budget optimization.
Cohort-based attribution revealed webinar leads had 5x higher LTV than paid search leads.
Transparent pricing for serious analytics infrastructure. Every plan includes strategy, implementation, and optimization.
Executive-level answers to the most common analytics & attribution questions.
Most clients see actionable insights within 2–4 weeks of implementation. The first budget reallocation based on attribution data typically happens within 30 days, with measurable ROI improvement within 60–90 days.
Analytics tells you WHAT happened (traffic, conversions, bounce rates). Attribution tells you WHY it happened — which channels, campaigns, and touchpoints deserve credit for revenue. You need both, but attribution is what drives profitable decisions.
Usually not. We work with your existing platforms — GA4, HubSpot, Salesforce, Shopify, etc. Our job is to connect them properly, fix tracking gaps, and layer attribution on top of your current infrastructure.
GA4 shows website analytics but doesn't connect to revenue. Our systems integrate your CRM to show which campaigns generate actual closed revenue — not just leads or conversions. We also fix the 40-60% of tracking that's typically broken or missing.
Our Analytics Audit and Foundation Setup are designed for businesses at any spend level. Proper attribution becomes critical once you're spending ₹2L+/month, as even small budget reallocations based on data can yield significant ROI improvements.
Absolutely. We build the infrastructure and train your team to use it. Our goal is to make your team data-literate and self-sufficient — not dependent on us. We include training sessions in every engagement.
Our clients typically see 3–5x return on their analytics investment within the first quarter. By identifying wasted spend and reallocating to high-performing channels, the system pays for itself within 30–60 days.
Proven track record in building analytics and attribution systems for serious advertisers.
Google Analytics 4 certified professionals
Analytics & attribution systems deployed
Wasted ad spend uncovered for clients
Average improvement through attribution
We choose the best tools for your needs
Every day without proper attribution is another day of wasting budget on what doesn't work. Let's fix that — starting with a free analytics audit.
Free audit includes: Tracking accuracy review • Attribution model assessment • Dashboard evaluation • Prioritized action plan